Better off not clicking on the search ads

An iProspect study showed that 60.5 percent of search engine users selected an unpaid search over a paid search result as the most relevant on a sample query. 60.8 percent of Yahoo! and 72.3 percent of Google search engine users chose a natural search result as the most relevant
This means you will get more clicks with an natural search engine listing than with a paid listing.
When you do a search on the Internet the first page that pops up will have the #1 listing for that keyword that you typed in the search engine,And then it goes down hill from there.This is called page rank. Being listed in the top 10 pages of a search engine means you are more likely to be found by a person doing a search.
If you look to the sides you will see the paid ads. The more a person is willing to pay for a click the better the chance of being listed on page 1 of a web search.When you see the first paid ad on the page this doesn't mean this website is any good or an honest business. It means they are willing to pay top dollar to be first in the paid ads section of a web search. 72.3% of the time you will get a better result if you choose a natural listed website in a search engine than the #1 paid ad .